NOSTALGIA : BRING HOLLYWOOD'S PAST TO PRESENT

•  When asked why I have chosen to associate the front covers of my magazine with vintage and old styles, I had to justify my decisions. My goal for this magazine is to embrace all eras of the film industry, old and new, and with my target audience, there is an evident wave of appreciation for old trends, and Gen Z seems to love nostalgic aspects of life. I researched and read up on a few articles relating to this, finding reasons to support my media choses and therefore form my slogan: bringing Hollywood's past to present. 
• https://www.ntu.ac.uk/about-us/news/news-articles/2022/10/expert-blog-how-gen-z-are-using-the-past-to-feel-positive-about-the-future
• Key points from this article discuss the "tiktok-ification" of nostalgia, which simply means the glorification and and fame amassed within this concept, on the gen z app. 
• This was a simple yet effective outlet for the nostalgic eras to become viral, not only because of the short clips of romanticised montages appealing to this generations short attention span, but the sense of escapism it gives teenagers from real world issues such as climate change and global health issues. 
• The love for the past transcends the scope of simple tiktok videos, as teenagers feel moved to buy pieces of clothing, and accessories, to even feel moments of the past they did not directly live in, and live vicariously in them, through their purchases. 
• This can relate to my target audience and their desire to explore the film universe through different lenses, and restore the allure of olden day films and magazines, to the present day. 

• Here is my second photoshoot which embodies the roaring 20s, great Gatsby theme and these are unedited original images, which will be touched up 
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FLAPPER PHOTOSHOOT PLANS

 

My second film photoshoot adopts the theme of the roaring 20s, great Gatsby theme which again connects to the title of nostalgia, because it is quite a fancy and appropriate aesthetic, relating with the idea of film stars and celebrities, hence why I chose this theme. I planned my photoshoot with colours black, blue and gold/white to contrast my other film cover, despite the main colour of my mood board being blue. 

COURSEWORK SHOOT 1 - COQUETTE

I created a mind map to inspire one of my shoots, and give me further direction on what is required regarding photography, props and mise en scene to reconstruct an authentic version of the images in my mood board. Below is my mood board and results of the photoshoot 

MY WORK 

FURTHER RESEARCH ON NARRATIVE AND INSPIRATION

Seeing as the title of my magazine is called nostalgia, the options for my front cover as well as the context were limitless as nostalgia means something different to everyone and could reference different time periods. Because my audience is 16-25, I chose a reigning aesthetic that is relatively trendy and researched the time period, followed by a film narrative that could complement my cover. After an informed research looking at images, watching different style videos, I concluded the first theme of my photoshoot to take after the Coquette aesthetic. 

What does this theme entail?

It is characterized by a playful, carefree demeanour with feminine fashion bleeding through this style from the intricate details of a corset, to the material and shape of a bow. The style has drawn a lot of inspiration from the 1940s and 1950s, sustaining a vintage aspect and embracing trends of that time such as the pin up style with ribbons.

This style glorifies the old Hollywood ideals of beauty standards, championed by vintage icons such as the likes of Marilyn Monroe and Audrey Hepburn. The Gen-z generation particularly enjoys how young and vibrant the style makes them feel and they are not only able to play with and romanticize the past, but then use this as a form of escapism immersing oneself into a world of glamour and romance

It can be a little easy to deviate from the brief of a film magazine with this theme because the aesthetic retains an innate element of undisputable style that is reflective of fashion magazines, so by not only researching inspirational images but also films around this era, this has helped me to stick to the brief. 

Film title and narrative

A tail of temptation. This is about a woman called Kyra Kainth, whose charm, allure and seductive side is second to none. Her beauty and brains, which make a powerful duo, serve as an asset that open doors of opportunity for this majorette dancer, and the film trails her journey from the streets of Bronx, to the times Square of New York City, as she climbs the social ladder in the showbiz industry, leaving many men falling at her feet on each step. 

Cover line ideas: 

Breakfast at Kyra's 

My fair Kyra 

4 awards in one night! (cover with trophies)

Initial shoot ideas

 

After the summer holidays I reviewed all the footage I had taken and evaluating whether my objectives of aligning my photoshoots with my mood board and narrative had been achieved. Here are a few photos from the first mock up shoots:

After reviewing the images, I decided that they were not up to the standards displayed in my research, and plan to reshoot new covers for my magazine