Consistent branding displayed through the total film iconic logo on both of the front covers, but slightly altered with a dalmation fur pattern to fit the aesthetic of the movie. Conventions of this magazine including having a large bold heading to anchor the image of the character in the front cover, and draw attention to them.
Total film magazine's slogan of the smarter movie magazine places them on a pedestal in contrast to their competitors. This is done through the comparative of smarter, and the readers can ensure that by this they are gaining access to knowledgeable and appealing content that will expand their cultural competency in terms of movies.
Front covers feature a striking image of Cruella sustaining direct eye contact with the audience. She has a bold makeup look with a pale white face paint, bold red lip stick and harsh winged liner. This intense stare combined with the makeup look makes her seem evil, powerful and suggests that she may cause some danger in the movie as a villain.
One thing that stands out to me about this magazine is the symmetrical alignment of the balloons, revolving around the clown to convey a sense of eeriness to the the audience. Using direct contact with the audience is already intense as a whole, but the same one eye used in the film cover is repeated in the magazine for familiarity and consistency, but also to suggest that the tone of this spine chilling film.
Another interesting thing about this magazine is how total film has posed their content as "gifts" for the audience making them seem unique and special. The gifts include a 52 page magazine with every film revisited and exclusive interviews. The second gifts include a double sided art card, The borders of the magazine are a golden colour with a strapline reading a Tarantino special, so this is fulfilling total film magazines promise to their audience to deliver personal interviews and content associated with A list stars such as Quentin Tarantino.
Including quotes is another feature from the magazines I have analysed that I will incorporate into my own, using quotes like "On set with...." and teasing the audience a little by giving them a sneak peak of the content that will be in my magazine.
Further credibility is seen in the magazine where it states on the "M" in the masthead that it has the world's most trusted film reviews. This shows how Total film magazines have success on a global scale. The film gives access to more A list stars such as Brad Pitt, Margot Robbie and Leonardo. Dicaprio.
What appeals to me about this magazine is how the characters were represented. There is a shot of James bond at the front looking into the distance to show how he is always involved in some form of action and is always on the lookout, characteristics of a protagonist. And then there is the antagonist behind over his shoulder and he is framed to be the bad guy. Something useful for my brief will be the representation of women in the other No time to die Magazine. Dr Swann is the main bond girl and subverts female stereotypes by being pictured with an intense stare, and a long white dress, with an overall polished look. She embodies the evolving representation of a bond girl as in the past, they were presented as quite promiscuous and overly revealing and seductive, but Swann's character is intelligent and calculated, she serves as an asset to Bond.
Swann also subverts the stereotypes of a dumb blonde, as mentioned before , her character is very logical and mature, and she serves the role of a protective mother taking risks to escape deadly situations in the film. More powerful representations of women are featured in this film, as the characters in the back play crucial roles that attribute to the development of the plot, and make wise decisions presenting them as boss women. For instance the character on the left may use her femme fatale look and seductive personality to lure in the enemy, but is tactical as she uses it to trick, and win victory over them
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